Each of the following is a way social networks generate revenue except

Each of the following is a way social networks generate revenue except

A) send direct mailings to customers based on recent in-store purchases.
B) partner with organizations that pay a monthly service fee.
C) create affiliations with physical venues where members can meet.
D) offer premium service to individuals for a monthly or per-service fee.





Answer: A

According to Soat (2009), the most important business objective of social networking is

According to Soat (2009), the most important business objective of social networking is

A) business model innovation.
B) improving partner relationships.
C) increasing customer loyalty.
D) generating more word of mouth.





Answer: D

Dimensions of virtual worlds include

Dimensions of virtual worlds include

A) experimental space.
B) social space.
C) entertainment space.
D) all of the above.





Answer: D

The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call best describes

The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through an open call best describes

A) crowdsourcing.
B) social advertising.
C) collective marketing.
D) social remediation.




Answer: A

Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other succeed through the premise that collaboration beats competition?

Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other succeed through the premise that collaboration beats competition?

A) Entrepreneur Connect
B) Biznik
C) Startup Nation
D) E.Factor






Answer: B

Major reasons to use or deploy business social networking include

Major reasons to use or deploy business social networking include

A) reducing operation and travel costs.
B) reducing communication and improving collaboration.
C) increasing revenue.
D) all of the above.

Answer: D

A social network whose primary objective is to facilitate business connections and activities best describes

A social network whose primary objective is to facilitate business connections and activities best describes

A) social marketplace.
B) commercial network.
C) social vortal.
D) business social network.



Answer: D

Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people, processes, and technology associated with customer touchpoints and interactions?

Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people, processes, and technology associated with customer touchpoints and interactions?

A) Social Customer Relationship Management (SCRM)
B) Social Academy of Customers Unite (SACU)
C) Society, Community, Customers (SCC)
D) People Across Nations (PAN)

Answer: A

A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes

A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes

A) mobile commerce.
B) customer relationship management.
C) social analytics.
D) social marketing.




Answer: B

Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes

Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes

A) intelligent mavens.
B) social customers.
C) brand loyalists.
D) social climbers.





Answer: B

The ability of humans to interact with each other effectively best describes

The ability of humans to interact with each other effectively best describes

A) social diplomacy.
B) social integration.
C) social intelligence.
D) social civility.





Answer: C

The process of measuring, analyzing, and interpreting the results of interactions and associations among people, topics, and ideas best describes

The process of measuring, analyzing, and interpreting the results of interactions and associations among people, topics, and ideas best describes

A) social brainstorming.
B) familial statistics.
C) social analytics.
D) social intelligence.






Answer: C

Any video that is passed electronically, from person to person, regardless of its content best describes

Any video that is passed electronically, from person to person, regardless of its content best describes

A) spiral video.
B) social video.
C) malicious video.
D) viral video.





Answer: D

The identification of the real-world geographic location of an Internet-connected computer, mobile device, website, or visitor best describes

The identification of the real-world geographic location of an Internet-connected computer, mobile device, website, or visitor best describes

A) social analytics.
B) geolocation.
C) social forensics.
D) digital forensics.






Answer: B

A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics best describes

A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics best describes

A) geosocial networking.
B) georeferencing.
C) geolocation.
D) geoplacement.




Answer: A

Viral marketing done by bloggers best describes

Viral marketing done by bloggers best describes

A) extreme blogging.
B) social diving.
C) freedom of expression.
D) viral blogging.

Answer: D

Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it?

Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it?

A) social expression
B) viral marketing
C) vortal commerce
D) branded commerce






Answer: B

Components to expect in a social shopping site include

Components to expect in a social shopping site include

A) product page discussions.
B) project journals.
C) how-to-guides.
D) all of the above





Answer: D

Which of the following is a social marketplace for a huge community of creative people who enjoy sharing, learning, and expressing themselves through images, forums, and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share.

Which of the following is a social marketplace for a huge community of creative people who enjoy sharing, learning, and expressing themselves through images, forums, and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share.

A) Fotolia
B) Flipsy
C) Listia
D) Craigslist





Answer: A

Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it was created to fill the need for a free and trustworthy media marketplace?

Which of the following social marketplaces allows anyone to list, buy, and sell books, music, movies, and games, and it was created to fill the need for a free and trustworthy media marketplace?

A) Listia
B) Craigslist
C) Fotolia
D) Flipsy






Answer: D

An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations best describes

An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations best describes

A) social marketplace.
B) relaxed commerce.
C) social vortal.
D) reverse commerce.





Answer: A

The largest social community is

The largest social community is

A) Calvin Klein.
B) Kaboodle.
C) AOL.
D) MySpace.




Answer: B

Shopping communities and common forum features include

Shopping communities and common forum features include

A) idea boards.
B) user galleries.
C) brand communities.
D) all of the above.






Answer: D

Major models of social shopping include each of the following except

Major models of social shopping include each of the following except

A) social hubs.
B) group buying and shopping together.
C) shopping communities and clubs.
D) flash sales.




Answer: A

Benefits of social shopping include

Benefits of social shopping include

A) confidence and trust in online shopping increases.
B) discovering products/services you never knew existed.
C) learning from others' experience.
D) all of the above




Answer: D

Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in order to find out the information, skills, and obligations they need to conduct their daily lives?

Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other  people in order to find out the information, skills, and obligations they need to conduct their daily lives?

A) connector
B) maven
C) seeker
D) self-sufficient



Answer: C

Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people?

Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people?

A) salesman
B) seeker
C) maven
D) connector




Answer: D

A method of shopping where the shoppers enlist others to participate in the purchase decision best describes

A method of shopping where the shoppers enlist others to participate in the purchase decision best describes

A) social retailing.
B) social connections.
C) social browsing.
D) communal shopping.

Answer: D

As suggested by Jefferies (2008), drivers for selling in social networks include

As suggested by Jefferies (2008), drivers for selling in social networks include

A) efforts to improve overall sales productivity.
B) pressure to increase top-line revenue growth.
C) recommendations/suggestions made by friends.
D) all of the above.





Answer: D

A method of e-commerce where shoppers' friends become involved in the shopping experience best describes

A method of e-commerce where shoppers' friends become involved in the shopping experience best describes

A) social shopping.
B) familial shopping.
C) personal shopping.
D) social coaching





Answer: A

Risk factors associated with conducting social commerce include each of the following except

Risk factors associated with conducting social commerce include each of the following except

A) establishing multiple crowdsources.
B) possibilities of fraud.
C) security and privacy issues.
D) integration with existing IT systems.




Answer: A

Members conversing and connecting with one another using cell phones or other mobile devices best describes

Members conversing and connecting with one another using cell phones or other mobile devices best describes

A) mobile social networking.
B) mobile marketing.
C) mobile media clubs.
D) telemarketing.





Answer: A

Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do?

Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do?

A) social double
B) taste twins
C) taste buddy
D) social buddy




Answer: B

The benefits of social commerce to retailers include

The benefits of social commerce to retailers include

A) increased website traffic.
B) increased sales.
C) word-of-mouth marketing.
D) all of the above




Answer: D

Benefits to vendors of social commerce include

Benefits to vendors of social commerce include

A) better self-service is possible.
B) customers' expectations can be met in full and quickly.
C) identifying problems quickly.
D) customers can assist other customers.






Answer: C

Benefits of social commerce to customers include

Benefits of social commerce to customers include

A) creating viral advertisements.
B) using low-cost user-generated content.
C) identifying brand advocates.
D) paying less for products and services.




Answer: D

The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes

The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes

A) social commerce.
B) intelligent commerce.
C) mobile commerce.
D) knowledge commerce.





Answer: A

Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook?

Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook?

A) social graph
B) social range
C) social tapestry
D) social tweet




Answer: A

Referencing the social networking space categories, NutshellMail and FriendFedd are examples of

Referencing the social networking space categories, NutshellMail and FriendFedd are examples of

A) professional networking sites.
B) leisure-oriented sites.
C) social news.
D) social network aggregation.

Answer: D

Social media categories include each of the following except

Social media categories include each of the following except

A) content communities.
B) collaborative projects.
C) blogs.
D) records management.




Answer: D

Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?

Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?

A) consumer marketing
B) interactive marketing
C) impulse marketing
D) social media marketing




Answer: D

A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines

A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines

A) knowledge management.
B) social capital.
C) social media marketing.
D) interactive intelligence




Answer: B

Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children?

Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children?

A) Apple Care
B) PeachCare for Kids
C) Orange Care
D) Peach Aid





Answer: B

A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes

A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes

A) mobile marketing.
B) electronic enterprise.
C) social marketing.
D) social justice.




Answer: C

The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes

The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes

A) social marketing.
B) mobile commerce.
C) social media.
D) cloud computing



Answer: C

Health risks of cell phone use include each of the following except

Health risks of cell phone use include each of the following except

A) spinal injury.
B) repetitive stress injury.
C) cell phone addiction.
D) damage from cell radio frequency emissions.




Answer: A

Ethical issues raised by m-commerce include each of the following except

Ethical issues raised by m-commerce include each of the following except

A) isolation.
B) infringing on workers' personal time.
C) privacy invasion.
D) limited access to data and documents.





Answer: D

Technical limitations of mobile computing include each of the following except

Technical limitations of mobile computing include each of the following except

A) complexity.
B) power consumption.
C) pervasiveness.
D) GPS accuracy.





Answer: C

Which of the following centers on the concept of using information about an end user's environment, activities, connections, and preferences that can improve the quality of interaction with that end user, by reacting to what the system knows and senses, such as the provision of EC advertising?

Which of the following centers on the concept of using information about an end user's environment, activities, connections, and preferences that can improve the quality of interaction with that end user, by reacting to what the system knows and senses, such as the provision of EC advertising?

A) intelligent computing
B) context-aware computing
C) smart computing
D) location-based computing






Answer: B

Computing capabilities that are being embedded into the objects around us, which may be mobile or stationary, best describes

Computing capabilities that are being embedded into the objects around us, which may be mobile or stationary, best describes

A) pervasive computing.
B) context-aware computing.
C) mobile computing.
D) ubiquitous computing.




Answer: D

Marketing activities that are related to social behavior and are related to social networking activities best describes

Marketing activities that are related to social behavior and are related to social networking activities best describes

A) social location-based marketing.
B) event-based marketing.
C) context-based marketing.
D) mobile browsing.




Answer: A

Each of the following is a barrier to location-based m-commerce except

Each of the following is a barrier to location-based m-commerce except

A) the accuracy of location technologies is often less than consumers expect.
B) there are presently not enough location-based systems to make this a viable technology.
C) consumers see constant location data transmissions as a violation of privacy.
D) wireless bandwidth is limited.





Answer: B

An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user best describes

An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user best describes

A) event-based service.
B) location-based service.
C) sensor-based service.
D) short message service





Answer: B

A(n) ________ is a computer system capable of integrating, storing, editing, analyzing, sharing, and displaying spatial information.

A(n) ________ is a computer system capable of integrating, storing, editing, analyzing, sharing, and displaying spatial information.

A) GPS
B) GIS
C) OnStar system
D) L-commerce system





Answer: B

Which of the following relies on base stations to find the location of a mobile device sending a signal or sensed by the network?

Which of the following relies on base stations to find the location of a mobile device sending a signal or sensed by the network?

A) terminal-based positioning
B) network-based positioning
C) event-based positioning
D) geolocation




Answer: B

The process of automatically identifying a Web user's physical location without that user having to provide any information best defines

The process of automatically identifying a Web user's physical location without that user having to provide any information best defines

A) terminal-based positioning.
B) geolocation.
C) network-based positioning.
D) global positioning.





Answer: B

Which of the following l-commerce components transfers user data and service requests from the mobile terminal to the service providers and then transfers the requested information back to the user?

Which of the following l-commerce components transfers user data and service requests from the mobile terminal to the service providers and then transfers the requested information back to the user?

A) positioning component
B) data or content provider
C) service or application provider
D) communication network




Answer: D

From a consumer's viewpoint, localization offers

From a consumer's viewpoint, localization offers

A) increased productivity.
B) convenience.
C) safety.
D) all of the above.





Answer: D

Delivery of m-commerce transactions to individuals in a specific location, at a specific time best describes

Delivery of m-commerce transactions to individuals in a specific location, at a specific time best describes

A) ubicom sales.
B) sensor networking.
C) location-based m-commerce.
D) geolocation placement.





Answer: C

Which of the following is an iPod shoe introduced by Nike and Apple for the purpose of providing real-time feedback on distance, time, and calories burned during a workout?

Which of the following is an iPod shoe introduced by Nike and Apple for the purpose of providing real-time feedback on distance, time, and calories burned during a workout?

A) Flix
B) Apollo
C) Nano
D) Napple

Answer: C

Major hurdles facing mobile game publishers include each of the following except

Major hurdles facing mobile game publishers include each of the following except

A) international laws and regulations.
B) lack of standards.
C) increasing costs.
D) different software and hardware.





Answer: A

According to Soh and Tan (2008), the demand for mobile games is fueled by each of the following except

According to Soh and Tan (2008), the demand for mobile games is fueled by each of the following except

A) the ability of mobile devices to deliver quality video and audio continues to improve significantly.
B) the ability to keep people better informed about new product launches, product information, and pricing schedules.
C) increasing mobile device penetration rates in many countries.
D) the improving ability of wireless networks to handle broadband transmission.





Answer: B

Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage best describes

Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage best describes

A) mobile entertainment.
B) real-time computing.
C) pervasive computing.
D) ubiquitous computing.






Answer: A

By capturing and managing vehicle data across the enterprise, companies can

By capturing and managing vehicle data across the enterprise, companies can

A) optimize fleet utilization.
B) increase data accuracy.
C) reduce truck maintenance costs.
D) accomplish all of the above.





Answer: D

Challenges of mobile workforce support include each of the following except

Challenges of mobile workforce support include each of the following except

A) tracking people and vehicles.
B) bandwidth management.
C) network coverage gaps and interruptions.
D) internetwork roaming.




Answer: A

Mobile workforce support includes

Mobile workforce support includes

A) field force automation.
B) mobile CRM.
C) mobile office applications.
D) all of the above.




Answer: D

The AT&T Mobile Enterprise Application Platform includes each of the following except

The AT&T Mobile Enterprise Application Platform includes each of the following except

A) value chain application.
B) support application.
C) service application.
D) sales application.





Answer: A

Mobile applications conducted by enterprises to improve the operations of the employees, facilities, and supply chains, within the enterprise and with its business partners best describes

Mobile applications conducted by enterprises to improve the operations of the employees, facilities, and supply chains, within the enterprise and with its business partners best describes

A) portable enterprise.
B) location-based enterprise.
C) ubiquitous enterprise.
D) mobile enterprise.





Answer: D

Which of the following, engineered by Lavar, allows you to open your mobile phone, point at certain buildings in a city, and then see the property's value per square meter superimposed over a live image of the building streamed through the phone's camera?

Which of the following, engineered by Lavar, allows you to open your mobile phone, point at certain buildings in a city, and then see the property's value per square meter superimposed over a live image of the building streamed through the phone's camera?

A) augmented reality
B) mobile landscaping
C) Zillow
D) realtytrac






Answer: A

By using a large number of connected hotspots, one can create a wireless city. This is known as a city-wide or ________ network.

By using a large number of connected hotspots, one can create a wireless city. This is known as a city-wide or ________ network.

A) municipal Wi-Fi
B) 802.11b
C) WLAN
D) Google WiFi





Answer: A

A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city best describes

A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city best describes

A) WiMAX.
B) LAN.
C) WiMAN.
D) WAN.





Answer: A

Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired network.

Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired network.

A) wireless access point
B) modem
C) router
D) wireless network PC card






Answer: A

Most WLANs run on a telecommunications standard known as ________, which is more commonly called ________.

Most WLANs run on a telecommunications standard known as ________, which is more commonly called ________.

A) IEEE 802.11; Bluetooth
B) 802.11g; Wi-Fi
C) WLAN; hotspot
D) IEEE 802.16; WiMAX




Answer: B

A telecommunications network that enables users to make short-range wireless connections to the Internet or another network best describes

A telecommunications network that enables users to make short-range wireless connections to the Internet or another network best describes

A) metropolitan area network.
B) personal area network.
C) wireless local area network.
D) wide area network.

Answer: C

A ________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth.

A ________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth.

A) local area network
B) personal area network
C) Wi-Fi area network
D) wireless area network





Answer: B

A website with an audio interface that can be accessed through a telephone call best describes

A website with an audio interface that can be accessed through a telephone call best describes

A) voice portal.
B) interactive portal.
C) WiMAX portal.
D) mobile portal.





Answer: A

A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system best describes

A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system best describes

A) multimedia messaging system.
B) interactive voice response.
C) WiMAX response system.
D) pervasive portal.

Answer: B

A gateway to the Internet optimized for mobility that aggregates and provides content and services for mobile users best defines

A gateway to the Internet optimized for mobility that aggregates and provides content and services for mobile users best defines

A) voice portal.
B) interactive portal.
C) mobile portal.
D) dashtop portal.






Answer: C

Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late. The service that allows the sending and receiving of such short text messages on mobile phones is called

Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late. The service that allows the sending and receiving of such short text messages on mobile phones is called

A) MSG.
B) SMS.
C) LOL.
D) TMG.






Answer: B

A web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices best describes

A web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices best describes

A) mobile browser.
B) local browser.
C) smart browser.
D) macro browser






Answer: A

Websites designed for access from microbrowsers are

Websites designed for access from microbrowsers are

A) wireless portals.
B) location-based portals.
C) short messaging services.
D) PANs.





Answer: A

A stand-alone handheld computer principally used for personal information management best describes

A stand-alone handheld computer principally used for personal information management best describes

A) personal digital assistant.
B) smartphone.
C) iPad.
D) mobile browser.

Answer: A

________ is a satellite-based tracking system that enables the determination of a GPS device's location.

________ is a satellite-based tracking system that enables the determination of a GPS device's location.

A) WAP
B) SMS
C) PDA
D) GPS






Answer: D

Characteristics of mobile devices that need to be considered when designing mobile computing systems include each of the following except

Characteristics of mobile devices that need to be considered when designing mobile computing systems include each of the following except

A) small screens.
B) broad bandwidth.
C) restricted input capabilities.
D) reduced memory.






Answer: B

A chip technology wireless standard designed for temporary, short-range connection among mobile devices and/or other devices best describes

A chip technology wireless standard designed for temporary, short-range connection among mobile devices and/or other devices best describes

A) MDAT.
B) WAP.
C) bluetooth.
D) WLAN.



Answer: C

Components of a wireless infrastructure that support delivery of services over a wireless connection are

Components of a wireless infrastructure that support delivery of services over a wireless connection are

A) GPS locators.
B) mobile communications server switches.
C) Web servers and microbrowsers.
D) smartphones.




Answer: A

________ connects a mobile device to a network or another computing device, anytime, anywhere.

________ connects a mobile device to a network or another computing device, anytime, anywhere.

A) Wireless mobile computing
B) Mobile operating system
C) Wireless middleware
D) Wireless application protocol






Answer: A

Development of m-commerce is being driven by each of the following technological, business, social, and economic factors except

Development of m-commerce is being driven by each of the following technological, business, social, and economic factors except

A) the growth of a handset culture and mobile workforce.
B) the improved price/performance of mobile services.
C) the transition to a manufacturing economy.
D) the widespread availability of more powerful mobile devices.




Answer: C

Major value-added attributes of the mobile commerce landscape include each of the following except

Major value-added attributes of the mobile commerce landscape include each of the following except

A) localization.
B) personalization.
C) ubiquity.
D) security.




Answer: D

Being available at any location and at any time best defines

Being available at any location and at any time best defines

A) convenience.
B) localization.
C) ubiquity.
D) interactivity.





Answer: C

A system in which retailers make their suppliers fully responsible for determining when to order and possibly how much to order best describes

A system in which retailers make their suppliers fully responsible for determining when to order and possibly how much to order best describes

A) customer relationship management.
B) vendor-managed inventory.
C) distribution management system.
D) supply chain management.





Answer: B

The central point of control for an e-market best defines

The central point of control for an e-market best defines

A) information portal.
B) vendor hub.
C) vortal.
D) collaboration hub.






Answer: D

A system that locates, extracts, and provides specific answers to user questions expressed in natural language best describes

A system that locates, extracts, and provides specific answers to user questions expressed in natural language best describes

A) decision support system.
B) FAQ.
C) automated question-answer.
D) knowledge location system.





Answer: C

Updating knowledge as time progresses best describes

Updating knowledge as time progresses best describes

A) knowledge classification.
B) knowledge evolution.
C) knowledge distribution.
D) knowledge codification.





Answer: B

Knowledge ________ involves using various computer-based tools and techniques to analyze transaction data and generate new ideas.

Knowledge ________ involves using various computer-based tools and techniques to analyze transaction data and generate new ideas.

A) management
B) capture
C) classification
D) creation






Answer: D

The major tasks of knowledge management include each of the following except

The major tasks of knowledge management include each of the following except

A) managing knowledge.
B) capturing knowledge.
C) creating knowledge.
D) supplementing knowledge.






Answer: D

The process of capturing or creating knowledge, storing it, updating it constantly, disseminating it, and using it whenever necessary best describes

The process of capturing or creating knowledge, storing it, updating it constantly, disseminating it, and using it whenever necessary best describes

A) information management.
B) data management.
C) knowledge management.
D) decision making.





Answer: C

A major purpose of an organizational knowledge base is to support and allow

A major purpose of an organizational knowledge base is to support and allow

A) responsible blogging.
B) e-learning.
C) organizational capital.
D) knowledge sharing.







Answer: D

The primary advantage that e-books offer publishers is

The primary advantage that e-books offer publishers is

A) the ability to reach many readers.
B) the ease of customizing textbooks and trade books.
C) lower production, marketing, and distribution costs.
D) the ease of updating books in real-time.

Answer: C

The exclusive online publication of Stephen King's e-book Riding the Bullet

The exclusive online publication of Stephen King's e-book Riding the Bullet

A) was an unqualified success and established electronic publishing as a legitimate competitor for traditional publishers.
B) was disrupted by hackers who breached security, then distributed free copies of the book.
C) was a failure because the cost of the book was too high.
D) produced very few sales.





Answer: B

Which of the following is not a way that e-books can be delivered?

Which of the following is not a way that e-books can be delivered?

A) via Web download
B) via RFID
C) via Web access
D) via dedicated reader





Answer: B

A focal point for all corporate training and learning activities, including online ones best describes

A focal point for all corporate training and learning activities, including online ones best describes

A) e-university.
B) online service center.
C) computer-based learning.
D) learning center.






Answer: D

Which of the following is a Web 2.0 e-learning technology that offers almost 400 e-learning products, including a comprehensive library of Web-based classroom, distance-learning, and self-study curricula?

Which of the following is a Web 2.0 e-learning technology that offers almost 400 e-learning products, including a comprehensive library of Web-based classroom, distance-learning, and self-study curricula?

A) eCollege
B) IBM Workplace Collaborative Learning 2.0 software
C) Macromedia
D) ComputerPrep





Answer: D

Software applications for the administration, documentation, tracking, and reporting of training programs, classroom and online events, e-learning programs and training content best describes

Software applications for the administration, documentation, tracking, and reporting of training programs, classroom and online events, e-learning programs and training content best describes

A) automated-question answer systems.
B) dashboards.
C) learning management systems.
D) visual performance systems.




Answer: C

Which of the following provides learning to an employee while the work is being done?

Which of the following provides learning to an employee while the work is being done?

A) information portal
B) learning on-demand
C) FAQ system
D) decision support system





Answer: B

Which of the following uses computer graphic displays to present the impact of decisions?

Which of the following uses computer graphic displays to present the impact of decisions?

A) visual interactive simulation.
B) FAQ.
C) information portal.
D) progressive dashboard.





Answer: A

According to Derven (2009), social networking technology provides many creative means that can affect learning including

According to Derven (2009), social networking technology provides many creative means that can affect learning including

A) engaging next generation learners.
B) providing content before a face-to-face learning event.
C) using it as a coaching and mentoring tool.
D) all of the above.





Answer: D

Learning, training, and knowledge sharing in social networks and by using social software tools for learning best describes

Learning, training, and knowledge sharing in social networks and by using social software tools for learning best describes

A) social learning.
B) computer-based learning.
C) self-paced learning.
D) virtual learning.






Answer: A

An online university from which students take classes from home or other offsite locations, usually via the Internet best describes

An online university from which students take classes from home or other offsite locations, usually via the Internet best describes

A) click and mortar university.
B) Web 2.0 university.
C) distant university.
D) virtual university.





Answer: D

Formal education that takes place off campus, usually, but not always, through online resources best defines

Formal education that takes place off campus, usually, but not always, through online resources best defines

A) virtual university.
B) distance learning.
C) self-paced learning.
D) mobile learning.






Answer: B

Most universities use e-learning

Most universities use e-learning

A) as a total replacement for traditional classrooms.
B) exclusively in reaching students who could not otherwise attend classes.
C) only when forced by administrators to use it as a way to recruit distant students or reduce costs.
D) as a supplementary channel to traditional classrooms




Answer: D

Drawbacks of e-learning include

Drawbacks of e-learning include

A) computer literacy.
B) maintenance and updating.
C) lack of face-to-face interaction and campus life.
D) all of the above.






Answer: D

Potential drawbacks of e-learning include each of the following except

Potential drawbacks of e-learning include each of the following except

A) assessment issues remain to be resolved.
B) the intellectual property of content developers must be protected.
C) instructors must be retrained.
D) knowledge retention is lower than in traditional classrooms.





Answer: D

Benefits of e-learning include

Benefits of e-learning include

A) updated and consistent material.
B) flexibility and self-paced.
C) innovative teaching.
D) all of the above.





Answer: D

Potential advantages of e-learning include each of the following except

Potential advantages of e-learning include each of the following except

A) college professors are anxious to develop new online courses.
B) it costs less to deliver education online than in a traditional classroom.
C) learning time is reduced.
D) knowledge retention is higher.




Answer: A

The online delivery of information for purposes of education, training, or knowledge management best describes

The online delivery of information for purposes of education, training, or knowledge management best describes

A) location-based learning.
B) edutainment.
C) mobile learning.
D) e-learning.




Answer: D

The business forces driving the transition from traditional education to online learning include each of the following except

The business forces driving the transition from traditional education to online learning include each of the following except

A) network connectivity.
B) competition and cost pressures.
C) limited supply of faculty with specialized expertise.
D) technological change.

Answer: C

The wireless implementation of e-government mostly to citizens but also to businesses best describes

The wireless implementation of e-government mostly to citizens but also to businesses best describes

A) government commerce.
B) mobile government.
C) Government 2.0.
D) Web 2.0.

Answer: B

According to an Australian Government 2.0 task force report, by embracing Government 2.0 governments can

According to an Australian Government 2.0 task force report, by embracing Government 2.0 governments can

A) unlock the immense economic and social value of information and other content held by governments to serve as a pre competitive platform for innovation.
B) cultivate and harness the enthusiasm of citizens, letting them more fully contribute to their well-being and that of their community.
C) make democracy more participatory and informed.
D) do all of the above.





Answer: D

The way government makes use of Web 2.0 technologies to interact with citizens and provide government services best describes

The way government makes use of Web 2.0 technologies to interact with citizens and provide government services best describes

A) Democracy 2.0.
B) Government 2.0.
C) Social Networking 2.0.
D) Internet 2.0.





Answer: B

Governments use Web 2.0 tools mainly for

Governments use Web 2.0 tools mainly for

A) collecting local, state, and federal taxes.
B) distributing unemployment and welfare benefits.
C) collaboration, dissemination of information, e-learning, online forums, and citizen engagement.
D) procurement, voting, and e-learning.





Answer: C

Which of the following is the e-government category that includes activities and services between government units and their employees?

Which of the following is the e-government category that includes activities and services between government units and their employees?

A) government-to-employees
B) government-to-business
C) government-to-division
D) government-to-unit





Answer: A

Which of the following is the e-government category that includes activities within government units and those between governments?

Which of the following is the e-government category that includes activities within government units and those between governments?

A) government-to-government
B) government-to-business
C) government-to-unit
D) government-to-practice







Answer: A

Which of the following is the e-government category that includes interactions between governments and businesses?

Which of the following is the e-government category that includes interactions between governments and businesses?

A) government-to-business.
B) government-to-corporation.
C) government-to-enterprise.
D) government-to-government.





Answer: A

Politicians are using each of the following to communicate with voters and citizens except

Politicians are using each of the following to communicate with voters and citizens except

A) RFID.
B) YouTube.
C) blogs.
D) MySpace and Facebook.





Answer: A

Each of the following is a reason to implement electronic voting except

Each of the following is a reason to implement electronic voting except

A) voting processes are historically subject to manipulation.
B) voting processes cannot be confirmed.
C) voting processes are subject to fraud or attempts to rig the votes.
D) voting processes inherently are subject to errors.




Answer: B

Expanding access to information for people with disabilities is a performance objective of which category of e-government?

Expanding access to information for people with disabilities is a performance objective of which category of e-government?

A) G2C
B) G2G
C) IEE
D) G2B





Answer: A

Reducing the burden on business by enabling online tax filing is a performance objective of which category of e-government?

Reducing the burden on business by enabling online tax filing is a performance objective of which category of e-government?

A) IEE
B) G2C
C) G2B
D) G2G




Answer: C

Sharing information more quickly and conveniently between the federal and state, local, and tribal governments is a performance objective of which category of e-government?

Sharing information more quickly and conveniently between the federal and state, local, and tribal governments is a performance objective of which category of e-government?

A) G2B
B) G2C
C) G2G
D) IEE





Answer: C

An example of G2C is a(n)

An example of G2C is a(n)

A) road contractor using the Internet to submit a closed bid on a paving contract.
B) employee at the Chamber of Commerce obtaining local demographic data from a U.S. census site.
C) regional hospital conducting an online reverse auction for cleaning supplies.
D) driver paying for the renewal of his auto tag online





Answer: D

Each of the following is an example of e-government except a(n)

Each of the following is an example of e-government except a(n)

A) unemployed worker consulting a Web site operated by the state employment department to learn about job openings in his city.
B) contractor submitting an application for a building permit using a city hall Web site.
C) citizen taking an online drivers' education course.
D) eBay-seller selling surplus army supplies.





Answer: D

Which of the following is the e-government category that includes all the interactions between a government and its citizens?

Which of the following is the e-government category that includes all the interactions between a government and its citizens?

A) government-to-public.
B) government-to-citizens.
C) government-to-business.
D) government-to-individuals.




Answer: B

The e-commerce model in which a government entity buys or provides goods, services, or information to businesses or individual citizens best defines

The e-commerce model in which a government entity buys or provides goods, services, or information to businesses or individual citizens best defines

A) e-business.
B) e-democracy.
C) e-government.
D) government integration





Answer: C

Caterpillar University enables e-learning through its knowledge management system called

Caterpillar University enables e-learning through its knowledge management system called

A) CAT Universal Network.
B) CAT Prep.
C) Butterfly Knowledge Network.
D) Caterpillar Knowledge Network.





Answer: D

The three major elements of Caterpillar Inc.'s learning infrastructure include

The three major elements of Caterpillar Inc.'s learning infrastructure include

A) a learning technology infrastructure.
B) an alignment strategy.
C) governance.
D) all of the above.





Answer: D

A traditional brick-and-mortar store with a mature website that uses a successful click-and-mortar strategy is able to

A traditional brick-and-mortar store with a mature website that uses a successful click-and-mortar strategy is able to

A) give customers the opportunity to perform various functions interactively at any time.
B) leverage its marketing channels by offering the advantages of each marketing channel to customers from all channels.
C) link all of its back-end systems to create an integrated customer experience.
D) do all of the above.





Answer: D

The situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition defines

The situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition defines

A) channel conflict.
B) distributor reassignment.
C) partner disassociation.
D) disintermediation.

Answer: A

The process whereby intermediaries take on new intermediary roles defines

The process whereby intermediaries take on new intermediary roles defines

A) disintermediation.
B) reintermediation.
C) seller reassignment.
D) relocation.

Answer: B

The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain describes

The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain describes

A) extraction.
B) relocation.
C) reintermediation.
D) disintermediation.





Answer: D

A search engine whose mission is to help people find local qualified services ranging from mechanics to restaurants to hairstylists describes

A search engine whose mission is to help people find local qualified services ranging from mechanics to restaurants to hairstylists describes

A) Pricescan.com.
B) Freddy's List.
C) Local.com.
D) Yelp.







Answer: D

The effect upon sales of consumers receiving a referral or recommendation from other consumers defines

The effect upon sales of consumers receiving a referral or recommendation from other consumers defines

A) location-based economy.
B) referral economy.
C) viral marketing.
D) regional economy.




Answer: B

Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of a(n)

Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of a(n)

A) warranty.
B) trustmark.
C) verification.
D) escrow service.





Answer: D

The TRUSTe seal is an example of a(n)

The TRUSTe seal is an example of a(n)

A) B2B exchange.
B) trustmark.
C) business rating.
D) intermediary.




Answer: B

Software tools that scout the Web on behalf of consumers who specify search criteria are

Software tools that scout the Web on behalf of consumers who specify search criteria are

A) shopping browsers.
B) shopbots.
C) intelligent search engines.
D) shopping portals.

Answer: B

Gateways to storefronts and e-malls are

Gateways to storefronts and e-malls are

A) shopbots.
B) shopping portals.
C) shopping browsers.
D) intelligent search engines.





Answer: B

Security for online bank transactions includes each of the following except

Security for online bank transactions includes each of the following except

A) virtual biometrics.
B) digital certificates.
C) firewalls.
D) SSL encryption.





Answer: A

The portal online banking application provides

The portal online banking application provides

A) links to local business.
B) online brokerage services.
C) general bank information and history.
D) account transfer capabilities.





Answer: A

Types of online banking applications include each of the following except

Types of online banking applications include each of the following except

A) informational.
B) administrative.
C) portal.
D) directional.






Answer: D

Which of the following is not a characteristic of e-banking?

Which of the following is not a characteristic of e-banking?

A) saves users time and money
B) is increasing peer-to-peer (P2P) online lending
C) is more expensive for banks
D) is becoming an enabling feature of business growth in the developing world

Answer: C

Advantages of the electronic job market for job seekers include

Advantages of the electronic job market for job seekers include

A) accessing newsgroups that are dedicated to finding jobs.
B) conducting interviews online.
C) reducing application-processing costs by using electronic application forms.
D) viewing salary surveys for recruiting strategies.

Answer: A

Compared to the traditional job market, the online job market

Compared to the traditional job market, the online job market

A) is usually specialized and local in scope.
B) tends to be much less expensive.
C) has a shorter life cycle.
D) tends to be less reliable.





Answer: B

Limitations of online travel services include

Limitations of online travel services include

A) increases in provider's commission and its processing.
B) limited amount of free information.
C) the difficulty of using virtual travel agents can be very large.
D) substantial discounts.





Answer: C

Each of the following is a characteristic of WAYN except

Each of the following is a characteristic of WAYN except

A) it is a popular social networking Web site.
B) it enables its users to create a personal profile and upload and store photos.
C) it is not aimed at any particular age group.
D) when it introduced fees for its premier travel membership service, it lost most of its new subscriptions.

Answer: D

Each of the following is a revenue model for online independent travel agents except

Each of the following is a revenue model for online independent travel agents except

A) subscription or membership fees.
B) contract negotiators.
C) direct revenues from commissions.
D) revenue sharing fees.

Answer: B

Delivery of e-commerce transactions to individuals in a specific location, at a specific time defines

Delivery of e-commerce transactions to individuals in a specific location, at a specific time defines

A) location-based commerce.
B) mobile computing.
C) event-driven commerce.
D) service on demand.





Answer: A

A members-only shopping club, where members can buy goods at large discounts describes

A members-only shopping club, where members can buy goods at large discounts describes

A) membership-based club.
B) private shopping club.
C) exclusive club.
D) specialty club.





Answer: B

Which of the following is not a social shopping model?

Which of the following is not a social shopping model?

A) personalized event shopping
B) private shopping clubs
C) location-based e-commerce
D) private auctions






Answer: D

A B2C model in which sales are done to meet the needs of special events describes

A B2C model in which sales are done to meet the needs of special events describes

A) event shopping.
B) choreographed shopping.
C) time-based shopping.
D) anniversary shopping.






Answer: A

In an e-market, PayPal serves as a(n)

In an e-market, PayPal serves as a(n)

A) content disseminator.
B) service provider.
C) intermediary.
D) viral marketer.





Answer: B

A company that creates and manages many-to-many markets is called a

A company that creates and manages many-to-many markets is called a

A) market maker.
B) content disseminator.
C) viral marketer.
D) transaction broker.





Answer: A

A marketer that uses e-mail to advertise to potential customers is called a

A marketer that uses e-mail to advertise to potential customers is called a

A) transaction broker.
B) viral marketer.
C) content disseminator.
D) market maker.





Answer: B

An online seller of travel services that generates revenue by charging fees for its services is an example of a

An online seller of travel services that generates revenue by charging fees for its services is an example of a

A) transaction broker.
B) market maker.
C) viral marketer.
D) content disseminator.





Answer: A

Sears' marketing strategy is best described as a

Sears' marketing strategy is best described as a

A) direct marketing from a manufacturer strategy.
B) brick-and-mortar strategy.
C) click-and-mortar strategy.
D) shared service mall strategy.






Answer: C

Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes

Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes

A) virtual e-tailers.
B) social network.
C) viral marketers.
D) click-and-mortar stores





Answer: A

The competitive advantages of a "pull" vehicle distribution process include each of the following except

The competitive advantages of a "pull" vehicle distribution process include each of the following except

A) large cost savings in finished vehicle inventory carrying costs.
B) improved customer satisfaction and better pricing.
C) creating a build-to-stock environment.
D) better cash flow to the manufacturers





Answer: C

Marketing done online between any seller and buyer best defines

Marketing done online between any seller and buyer best defines

A) target marketing.
B) multi channel marketing.
C) direct marketing.
D) personalization.




Answer: C

A business model where a company sells in multiple marketing channels simultaneously best defines

A business model where a company sells in multiple marketing channels simultaneously best defines

A) concurrent business model.
B) revenue enhancement.
C) multichannel business model.
D) direct marketing

Answer: C

Based on distribution channel used, Dell's B2C business model can be classified as a

Based on distribution channel used, Dell's B2C business model can be classified as a

A) direct sales by manufacturer.
B) pure-play e-tailer.
C) click-and-mortar retailer.
D) direct marketing by mail-order company.



Answer: A

Based on distribution channel used, which of the following is not a B2C model classification?

Based on distribution channel used, which of the following is not a B2C model classification?

A) Internet malls
B) online medical diagnostic center
C) pure-play e-tailers
D) click-and-mortar retailers




Answer: B

The B2C business model used by QVC, Sharper Image, and Lands' End is

The B2C business model used by QVC, Sharper Image, and Lands' End is

A) direct marketing by mail-order companies.
B) pure-play e-tailers.
C) click-and-mortar retailers.
D) direct sales by manufacturers.




Answer: A

A method of doing business by which a company generates revenue to sustain itself and achieve its goals best describes

A method of doing business by which a company generates revenue to sustain itself and achieve its goals best describes

A) strategic plan.
B) business model.
C) marketing plan.
D) mission statement




Answer: B

Major advantages of e-commerce to sellers include each of the following except

Major advantages of e-commerce to sellers include each of the following except

A) competing with larger companies.
B) reacting quickly to customer's needs.
C) charging less for items.
D) lower supply chain costs.





Answer: C

Major advantages of e-commerce to buyers include

Major advantages of e-commerce to buyers include

A) buying in groups.
B) shopping globally.
C) finding products and services that are not available in local stores.
D) all of the above.




Answer: D

Which of the following is a characteristic of e-tailing?

Which of the following is a characteristic of e-tailing?

A) Fewer resources are needed to increase customer loyalty.
B) Competition is local.
C) Price changes are expensive, but can be done at anytime.
D) Customer relations are less stable due to anonymous contacts.




Answer: D

With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales except

With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales except

A) relatively expensive items.
B) frequently purchased items.
C) digitized format.
D) high brand recognition.



Answer: A

Each of the following sells well on the Internet except

Each of the following sells well on the Internet except

A) health and beauty.
B) cars.
C) travel.
D) tobacco.





Answer: D

Retailers who sell over the Internet are

Retailers who sell over the Internet are

A) disintermediaries.
B) multichannel marketers.
C) e-tailers.
D) marketing managers.

Answer: C

Each of the following describes retailing except

Each of the following describes retailing except

A) e-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.
B) many manufacturers sell directly to consumers and through wholesalers and retailers.
C) a retailer is a sales intermediary.
D) companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.

Answer: D

According to Internet Retailer (2009), approximately ________ percent of adult U.S. Internet users shop online or research offline sales online.

According to Internet Retailer (2009), approximately ________ percent of adult U.S. Internet users shop online or research offline sales online.

A) 65
B) 25
C) 85
D) 60





Answer: D

Amazon.com experienced each of the following except

Amazon.com experienced each of the following except

A) patenting its 1-click feature which allows customers to place an order in a secure manner without having to enter personal, billing, and shipping information each time they shop.
B) maintaining its position as the number one B2C money-making EC site in the world.
C) driving growth largely by product diversification and its international presence.
D) declaring its first profit in 2005.




Answer: D