The analysis of clickstream data to understand visitor behavior on a website best defines

The analysis of clickstream data to understand visitor behavior on a website best defines

A) splogging.
B) clickstream tracking.
C) cookies.
D) web analytics.



Answer: D

With the balanced scorecard approach, the term balance arises because the combined set of measures is supposed to encompass indicators that are each of the following except

With the balanced scorecard approach, the term balance arises because the combined set of measures is supposed to encompass indicators that are each of the following except

A) core and non-core.
B) financial and nonfinancial.
C) quantitative and qualitative.
D) leading and lagging.



Answer: A

Advanced performance measuring and analysis approach that embraces planning and strategy best defines

Advanced performance measuring and analysis approach that embraces planning and strategy best defines

A) dashboard.
B) key performance indicator.
C) metric.
D) corporate performance management.

Answer: D

A quantifiable measurement, agreed to beforehand, that reflects the critical success factors of a company, department or project best defines

A quantifiable measurement, agreed to beforehand, that reflects the critical success factors of a company, department or project best defines

A) key performance indicator.
B) spot check.
C) splog.
D) dashboard measurement.




Answer: A

The most important objectives of strategic assessment include each of the following except

The most important objectives of strategic assessment include each of the following except

A) reassess the initial strategy in order to learn from mistakes and improve future planning.
B) determine if the EC strategy and projects are still viable in the current environment.
C) measure the extent to which the EC strategy and ensuing projects are delivering what they were supposed to deliver.
D) identify what competitors are doing to avoid head-on competition.

Answer: D

A methodology for conducting a comprehensive redesign of an enterprise's processes best defines

A methodology for conducting a comprehensive redesign of an enterprise's processes best defines

A) corporate makeover.
B) business case.
C) redesign strategy.
D) business process reengineering.

Answer: D

The person who ensures the EC project gets the time, attention, and resources required and defends the project from detractors at all times best defines

The person who ensures the EC project gets the time, attention, and resources required and defends the project from detractors at all times best defines

A) project referee.
B) project champion.
C) project gladiator.
D) project manager.



Answer: B

Internet technologies can provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers need smarter pricing strategies, which include each of the following strategies except

Internet technologies can provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers need smarter pricing strategies, which include each of the following strategies except

A) greater precision in setting prices.
B) new ways of customer segmentation for differentiated pricing.
C) reducing prices.
D) more adaptability in changing prices.




Answer: C

Selling the same good, but with different selection and delivery characteristics best defines

Selling the same good, but with different selection and delivery characteristics best defines

A) versioning.
B) selective distribution.
C) channel marketing.
D) cost-plus marketing




Answer: A

The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.

The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.

A) price percentage
B) revenue markup
C) competitor model
D) cost-plus

Answer: D

Security issues that need to be considered when setting an EC strategy include

Security issues that need to be considered when setting an EC strategy include

A) liability for damage to a third-party's computer system.
B) accidental alterations to or destruction of electronic information and records.
C) costs to mitigate a covered loss.
D) all of the above.



Answer: D

The likelihood that a negative outcome will occur in the course of developing and operating an electronic commerce strategy best defines

The likelihood that a negative outcome will occur in the course of developing and operating an electronic commerce strategy best defines

A) competitor risk.
B) business risk.
C) technology risk.
D) e-commerce risk




Answer: D

The most dangerous risk to a company engaged in e-commerce is

The most dangerous risk to a company engaged in e-commerce is

A) customer and business partner risk.
B) threats posed by hackers.
C) business risk.
D) negligent loss of data.




Answer: C

Which of the following can occur when a company waits to see what competitors in the industry do?

Which of the following can occur when a company waits to see what competitors in the industry do?

A) technology-driven strategy
B) competitor-driven strategy
C) market-driven strategy
D) second-mover strategy




Answer: C

When planning a successful online EC strategy that includes social media, an important issue to consider is

When planning a successful online EC strategy that includes social media, an important issue to consider is

A) effectively market to existing customers.
B) develop a consistent online and offline brand strategy.
C) sell globally as well as locally.
D) all of the above.




Answer: D

Separating a company's online operations into a new company makes sense in each of the following situations except

Separating a company's online operations into a new company makes sense in each of the following situations except

A) when the subsidiary can be created without dependence on current operations and legacy systems.
B) when the company is unable to form new alliances, attract new talent, or raise additional funding.
C) when a new business model needs to be developed apart from the constraints of current operation.
D) when the volume of anticipated e-business is large.




Answer: B

Factors that determine whether a first mover succeeds or fails in the EC marketplace include each of the following except

Factors that determine whether a first mover succeeds or fails in the EC marketplace include each of the following except

A) the size of the opportunity.
B) the nature of the product.
C) the speed of market entry.
D) whether the company can be the best in the market.




Answer: C

The risks of being a first mover include each of the following except

The risks of being a first mover include each of the following except

A) the chance that a second wave of competitors will eliminate a first mover's lead through lower cost and innovation.
B) the high cost of pioneering EC initiatives.
C) over the long run, first movers being substantially less profitable than followers.
D) the risk that the move will be too late.




Answer: D

After four years in business, a magazine publisher decides to add the online distribution of its magazine to its existing traditional publishing business. The company would need to develop a

After four years in business, a magazine publisher decides to add the online distribution of its magazine to its existing traditional publishing business. The company would need to develop a

A) business plan.
B) business strategy.
C) business metric.
D) business case.





Answer: D

A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different areas is

A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different areas is

A) BCG growth-share matrix.
B) balanced scorecard.
C) Web analytics.
D) SWOT analysis.




Answer: B