Showing posts with label Ecommerce Chapter 6. Show all posts
Showing posts with label Ecommerce Chapter 6. Show all posts

Which of the following centers on the concept of using information about an end user's environment, activities, connections, and preferences that can improve the quality of interaction with that end user, by reacting to what the system knows and senses, such as the provision of EC advertising?

Which of the following centers on the concept of using information about an end user's environment, activities, connections, and preferences that can improve the quality of interaction with that end user, by reacting to what the system knows and senses, such as the provision of EC advertising?



A) intelligent computing
B) context-aware computing
C) smart computing
D) location-based computing






Answer: B

Each of the following is a barrier to location-based m-commerce except

Each of the following is a barrier to location-based m-commerce except



A) the accuracy of location technologies is often less than consumers expect.
B) there are presently not enough location-based systems to make this a viable technology.
C) consumers see constant location data transmissions as a violation of privacy.
D) wireless bandwidth is limited.





Answer: B

An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user best describes

An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user best describes



A) event-based service.
B) location-based service.
C) sensor-based service.
D) short message service





Answer: B

Which of the following l-commerce components transfers user data and service requests from the mobile terminal to the service providers and then transfers the requested information back to the user?

Which of the following l-commerce components transfers user data and service requests from the mobile terminal to the service providers and then transfers the requested information back to the user?




A) positioning component
B) data or content provider
C) service or application provider
D) communication network




Answer: D

According to Soh and Tan (2008), the demand for mobile games is fueled by each of the following except

According to Soh and Tan (2008), the demand for mobile games is fueled by each of the following except



A) the ability of mobile devices to deliver quality video and audio continues to improve significantly.
B) the ability to keep people better informed about new product launches, product information, and pricing schedules.
C) increasing mobile device penetration rates in many countries.
D) the improving ability of wireless networks to handle broadband transmission.





Answer: B