A) No one academic perspective dominates research about e-commerce.
B) Economists take a purely technical approach to e-commerce.
C) There are two primary approaches to e-commerce: behavioral and technical.
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Answer: B) Economists take a purely technical approach to e-commerce.
A) liability
B) anonymity
C) equity
D) intellectual property
Answer: D) intellectual property
A) transaction automation (e.g., payroll)
B) desktop automation (e.g., word processing)
C) industrial system automation (e.g., supply chain management)
D) workgroup automation (e.g., document sharing)
Answer: D) workgroup automation
A) technology driven
B) finance-driven
C) sociological
D) government-driven
Answer: A) technology driven
A) copyright infringement.
B) inability to retain users.
C) spam.
D) scams.
Answer: B) inability to retain users
A) Information is equally distributed.
B) Transaction costs are high.
C) Prices can be dynamically adjusted to reflect actual demand.
D) Unfair competitive advantages are eliminated
Answer: B) Transaction costs are high.
A) network effect
B) disintermediation
C) friction-free commerce
D) first mover advantage
Answer: B) disintermedition
A) zooming
B) grazing
C) showrooming
D) webrooming
Answer: D) webrooming
A) Etsy
B) eToys
C) eBay
D) E*Trade
Answer: B) Etoys
A) Information asymmetries are continually being introduced by merchants and marketers.
B) Intermediaries have not disappeared.
C) Overall transaction costs have dropped dramatically.
D) Brands remain very important in e-commerce
Answer: C) Overall transaction costs have dropped dramatically
A) Economists' visions of a friction-free market have not been realized.
B) Consumers are less price-sensitive than expected.
C) There remains considerable persistent price dispersion.
D) The market middlemen disappeared.
Answer: D) the market middlemen dissappeared
A) predominance of pure online strategies
B) emphasis on revenue growth versus profits
C) brand extension and strengthening becomes more important than creating new brands
D) shift to a technology-driven approach
Answer: C) brand extension and strengthening becomes more important than creating new brands
A) massive proliferation of dot-com start-ups
B) widespread adoption of broadband networks
C) rapid growth of search engine advertising
D) expansion of e-commerce to include services as well as goods
Answer: D) expansion of e-commerce to include services as well as goods
A) They were a technological success but a mixed business success.
B) They were a technological success but a business failure.
C) They were a technological failure but a business success.
D) They were a mixed technological and business success.
Answer: A) They were a technological success but a mixed business success.
A) the most promising time in history for the successful implementation of first mover advantages.
B) an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted.
C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
Answer: C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
A) an emphasis on exploiting traditional distribution channels.
B) a huge infusion of venture capital funds.
C) an emphasis on quickly achieving very high market visibility.
D) visions of profiting from new technology.
Answer: A) an emphasis on exploiting traditional distribution channels.
A) one competitor has an advantage others cannot purchase.
B) market middlemen are displaced.
C) information is equally distributed and transaction costs are low.
D) firms are able to gather monopoly profits.
Answer: A) one competitor has an advantage others cannot purchase.
A) a nearly perfect information marketspace.
B) friction-free commerce.
C) disintermediation.
D) fast follower advantage.
Answer: D) fast follower advantage
A) Price, cost, and quality information are equally distributed.
B) A nearly infinite set of suppliers compete against one another.
C) Customers have access to all relevant information worldwide.
D) It is highly regulated.
Answer: D) it is highly regulated
A) photo-sharing sites.
B) blogs.
C) wikis.
D) auction sites.
Answer: D) auction sites