Ecommerce Chapter 3
Showing posts with label Ecommerce Chapter 3. Show all posts
Showing posts with label Ecommerce Chapter 3. Show all posts

A traditional brick-and-mortar store with a mature website that uses a successful click-and-mortar strategy is able to

A traditional brick-and-mortar store with a mature website that uses a successful click-and-mortar strategy is able to



A) give customers the opportunity to perform various functions interactively at any time.
B) leverage its marketing channels by offering the advantages of each marketing channel to customers from all channels.
C) link all of its back-end systems to create an integrated customer experience.
D) do all of the above.





Answer: D

Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of a(n)

Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of a(n)



A) warranty.
B) trustmark.
C) verification.
D) escrow service.





Answer: D

The TRUSTe seal is an example of a(n)

The TRUSTe seal is an example of a(n)




A) B2B exchange.
B) trustmark.
C) business rating.
D) intermediary.




Answer: B

Gateways to storefronts and e-malls are

Gateways to storefronts and e-malls are




A) shopbots.
B) shopping portals.
C) shopping browsers.
D) intelligent search engines.





Answer: B

The portal online banking application provides

The portal online banking application provides




A) links to local business.
B) online brokerage services.
C) general bank information and history.
D) account transfer capabilities.





Answer: A

Which of the following is not a characteristic of e-banking?

Which of the following is not a characteristic of e-banking?




A) saves users time and money
B) is increasing peer-to-peer (P2P) online lending
C) is more expensive for banks
D) is becoming an enabling feature of business growth in the developing world






Answer: C

Advantages of the electronic job market for job seekers include

Advantages of the electronic job market for job seekers include



A) accessing newsgroups that are dedicated to finding jobs.
B) conducting interviews online.
C) reducing application-processing costs by using electronic application forms.
D) viewing salary surveys for recruiting strategies.






Answer: A

Compared to the traditional job market, the online job market

Compared to the traditional job market, the online job market



A) is usually specialized and local in scope.
B) tends to be much less expensive.
C) has a shorter life cycle.
D) tends to be less reliable.





Answer: B

Limitations of online travel services include

Limitations of online travel services include



A) increases in provider's commission and its processing.
B) limited amount of free information.
C) the difficulty of using virtual travel agents can be very large.
D) substantial discounts.





Answer: C

Each of the following is a characteristic of WAYN except

Each of the following is a characteristic of WAYN except



A) it is a popular social networking Web site.
B) it enables its users to create a personal profile and upload and store photos.
C) it is not aimed at any particular age group.
D) when it introduced fees for its premier travel membership service, it lost most of its new subscriptions.





Answer: D
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