The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.
A) price percentage
B) revenue markup
C) competitor model
D) cost-plus
Answer: D
The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.
A) price percentage
B) revenue markup
C) competitor model
D) cost-plus