The B2C business model used by QVC, Sharper Image, and Lands' End is
A) direct marketing by mail-order companies.
B) pure-play e-tailers.
C) click-and-mortar retailers.
D) direct sales by manufacturers.
Answer: A
The B2C business model used by QVC, Sharper Image, and Lands' End is
A) direct marketing by mail-order companies.
B) pure-play e-tailers.
C) click-and-mortar retailers.
D) direct sales by manufacturers.
Answer: A