Large organizational buyers make large-volume or large-value purchases through ________, also known as reverse auctions.
A) name-your-own-price models
B) viral marketing
C) electronic tendering systems
D) online direct marketing
Answer: C
Large organizational buyers make large-volume or large-value purchases through ________, also known as reverse auctions.
A) name-your-own-price models
B) viral marketing
C) electronic tendering systems
D) online direct marketing