According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.

According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people. 



A) electronic tendering systems
B) online direct marketing
C) viral marketing
D) name-your-own-price




Answer: C


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