The analysis of clickstream data to understand visitor behavior on a website best defines

The analysis of clickstream data to understand visitor behavior on a website best defines

A) splogging.
B) clickstream tracking.
C) cookies.
D) web analytics.



Answer: D

With the balanced scorecard approach, the term balance arises because the combined set of measures is supposed to encompass indicators that are each of the following except

With the balanced scorecard approach, the term balance arises because the combined set of measures is supposed to encompass indicators that are each of the following except

A) core and non-core.
B) financial and nonfinancial.
C) quantitative and qualitative.
D) leading and lagging.



Answer: A

Advanced performance measuring and analysis approach that embraces planning and strategy best defines

Advanced performance measuring and analysis approach that embraces planning and strategy best defines

A) dashboard.
B) key performance indicator.
C) metric.
D) corporate performance management.

Answer: D

A quantifiable measurement, agreed to beforehand, that reflects the critical success factors of a company, department or project best defines

A quantifiable measurement, agreed to beforehand, that reflects the critical success factors of a company, department or project best defines

A) key performance indicator.
B) spot check.
C) splog.
D) dashboard measurement.




Answer: A

The most important objectives of strategic assessment include each of the following except

The most important objectives of strategic assessment include each of the following except

A) reassess the initial strategy in order to learn from mistakes and improve future planning.
B) determine if the EC strategy and projects are still viable in the current environment.
C) measure the extent to which the EC strategy and ensuing projects are delivering what they were supposed to deliver.
D) identify what competitors are doing to avoid head-on competition.

Answer: D

A methodology for conducting a comprehensive redesign of an enterprise's processes best defines

A methodology for conducting a comprehensive redesign of an enterprise's processes best defines

A) corporate makeover.
B) business case.
C) redesign strategy.
D) business process reengineering.

Answer: D