Which of the following is the leading location-based mobile ad format?

A) search ads

B) display ads

C) native/social ads

D) video ads

Answer: A) search ads

Google uses which of the following to build a global database of wireless access points and their geographic locations?

A) E9-1-1

B) Street View cars

C) iBeacons

D) BLE

Answer: B) Street View cars

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

A) local marketing

B) location-based mobile marketing

C) mobile marketing

D) social marketing on Facebook

Answer: B) location-based mobile marketing

Macy's deployed which of the following technologies in many of its retail stores in 2014?

A) QR codes

B) iBeacon

C) E9-1-1

D) Geo-search

Answer: B) iBeacon

Which of the following is the leading location-based marketer?

A) Twitter

B) Apple

C) Facebook

D) Google

Answer: D) Google

Apple's iBeacon uses which of the following technologies?

A) BLE

B) NFC

C) E9-1-1

D) QR codes

Answer: A) BLE