A) retention rate
B) attrition rate
C) loyalty rate
D) conversion rate
Answer: B) attrition rate
A) view time
B) click-through rate
C) completion rate
D) skip rate
Answer: C) completion rate
A) abandonment rate
B) unsubscribe rate
C) bounce-back rate
D) attrition rate
Answer: C) bounce-back rate
A) conversion rate
B) cart conversion rate
C) browse-to-buy ratio
D) view-to-cart ratio
Answer: C) browse-to-buy ratio
A) percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B) percentage of visitors who become customers.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of shoppers who do not return within a year after their initial purchase.
Answer: B) percentage of visitors who become customers
A) percentage of customers who do not return during the next year after an initial purchase.
B) time elapsed since the last visit made by a customer.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of customers who return to the site within a year to make additional purchases.
Answer: B) time elapsed since the last visit made by a customer