Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
A) social density
B) engagement
C) amplification
D) dark social
Answer: C) amplification
Learn More :
E-commerce Chapter 7
- Which of the following is the leading location-based mobile ad format?
- Google uses which of the following to build a global database of wireless access points and their geographic locations?
- Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
- Macy's deployed which of the following technologies in many of its retail stores in 2014?
- Which of the following is the leading location-based marketer?
- Apple's iBeacon uses which of the following technologies?
- ______ is the leading mobile retailer in the United States.
- Which of the following technologies has Apple adopted in its hardware for Apple Pay?
- Which of the following statements about BLE is not true?
- According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
- Around how many apps do users regularly use a month?
- In 2016, mobile marketing will be about ________% of all online marketing.
- Which of the following accounts for the most mobile ad spending?
- Which of the following is not a major provider of mobile display advertising?
- According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
- Which of the following accounts for the most time people spend using a mobile device?
- How many retail-oriented apps are among the top 25 apps?
- Which of the following statements is not true?
- Which of the following is the most popular use for mobile devices?
- Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
- Which of the following is not true about mobile marketing?
- Which of the following is the top app in terms of both audience size and share of time spent?
- Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
- Which of the following involves using a variety of tools to encourage users to interact with content and brand?