The ratio of impressions to fans is a measure of:
A) engagement.
B) amplification.
C) community.
D) fan acquisition.
Answer: D) fan acquisition
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E-commerce Chapter 7
- Which of the following is the leading location-based mobile ad format?
- Google uses which of the following to build a global database of wireless access points and their geographic locations?
- Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
- Macy's deployed which of the following technologies in many of its retail stores in 2014?
- Which of the following is the leading location-based marketer?
- Apple's iBeacon uses which of the following technologies?
- ______ is the leading mobile retailer in the United States.
- Which of the following technologies has Apple adopted in its hardware for Apple Pay?
- Which of the following statements about BLE is not true?
- According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
- Around how many apps do users regularly use a month?
- In 2016, mobile marketing will be about ________% of all online marketing.
- Which of the following accounts for the most mobile ad spending?
- Which of the following is not a major provider of mobile display advertising?
- According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
- Which of the following accounts for the most time people spend using a mobile device?
- How many retail-oriented apps are among the top 25 apps?
- Which of the following statements is not true?
- Which of the following is the most popular use for mobile devices?
- Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
- Which of the following is not true about mobile marketing?
- Which of the following is the top app in terms of both audience size and share of time spent?
- Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
- Which of the following involves using a variety of tools to encourage users to interact with content and brand?
- Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?