The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
A) long tail marketing
B) flash marketing
C) yield management
D) bait-and-switch
Answer: B) flash marketing
Ecommerce MCQ
E-commerce Chapter 6
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.