Digital products include
a) Content
b) Tokens of exchange
c) Processes and services
d) All of the above
Answer: D) all of the above
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E-commerce
- Experience goods are
- Among the reasons marketing online is different from traditional marketing are
- Promotional pricing may be used when
- Pull advertising refers to
- Internet-based advertising methods include all of the following except:
- Options for copyright strategy in e-commerce include
- A strategy of price discrimination can involve
- Bundling is valuable for sellers when
- Vertical product differentiation refers to the case where
- Which of these is not an economic reason for product differentiation?
- Which of the following is not a likely outcome of e-commerce?
- Stock trading by individuals became one of the earliest and most dramatic markets to be changed by the Internet and World Wide Web because
- Which of the following is not a reason for organizing and conducting transactions within firms rather than through markets
- Services become more important in e-commerce because
- Richness of information includes all of the following dimensions except:
- It may be difficult to sustain perfect competition for digital products because they may
- Words, names, and symbols used by manufacturers and businesses to identify their goods and services are covered by
- Information flows in e-commerce are different from traditional markets because
- The extent to which intermediaries operate, and the range of their functions depend on
- Which of the following statements is least accurate?
- Which of the following statements is most accurate?
- E-commerce changes the physical organization of markets by allowing
- Which price determination rule for markets has become more common as a result of the Internet and Web?
- Value chains are