Projections of the business technological, political, economic, and other environments are called
A) forecasts.
B) competitive intelligence.
C) SWOT analysis.
D) value propositions.
Answer: A
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Ecommerce Chapter 12
- The analysis of clickstream data to understand visitor behavior on a website best defines
- With the balanced scorecard approach, the term balance arises because the combined set of measures is supposed to encompass indicators that are each of the following except
- Advanced performance measuring and analysis approach that embraces planning and strategy best defines
- A quantifiable measurement, agreed to beforehand, that reflects the critical success factors of a company, department or project best defines
- The most important objectives of strategic assessment include each of the following except
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- Internet technologies can provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers need smarter pricing strategies, which include each of the following strategies except
- Selling the same good, but with different selection and delivery characteristics best defines
- The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.
- Security issues that need to be considered when setting an EC strategy include
- The likelihood that a negative outcome will occur in the course of developing and operating an electronic commerce strategy best defines
- The most dangerous risk to a company engaged in e-commerce is
- Which of the following can occur when a company waits to see what competitors in the industry do?
- When planning a successful online EC strategy that includes social media, an important issue to consider is
- Separating a company's online operations into a new company makes sense in each of the following situations except
- Factors that determine whether a first mover succeeds or fails in the EC marketplace include each of the following except
- The risks of being a first mover include each of the following except
- After four years in business, a magazine publisher decides to add the online distribution of its magazine to its existing traditional publishing business. The company would need to develop a
- A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different areas is
- A strategic planning methodology that generates plausible alternative futures to help decision makers identify actions that can be taken today to ensure success in the future best defines
- A methodology that surveys external opportunities and threats and relates them to internal strengths and weaknesses best defines
- An analytical tool in which a company looks for points of differentiation between competitors and itself is called
- A tool that delineates the relationships among the key organizational objectives for all four BSC perspectives defines
- Specific activities and outcomes from strategy implementation include