Each of the following about the strategic planning process is true except
A) the strategic planning process forces corporate executives, a company's general manager, or a small business owner to assess the current position of the firm, where it should be, and how to achieve objectives.
B) the strategic planning process is cyclical and continuous.
C) the strategic planning process begins with strategy formulation.
D) the process of developing a strategy may be even more important than the strategy.
Answer: C