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Which of the following is the leading location-based mobile ad format?

Which of the following is the leading location-based mobile ad format?



A) search ads

B) display ads

C) native/social ads

D) video ads



Answer: A) search ads

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Google uses which of the following to build a global database of wireless access points and their geographic locations?



A) E9-1-1

B) Street View cars

C) iBeacons

D) BLE



Answer: B) Street View cars

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?



A) local marketing

B) location-based mobile marketing

C) mobile marketing

D) social marketing on Facebook



Answer: B) location-based mobile marketing

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Macy's deployed which of the following technologies in many of its retail stores in 2014?



A) QR codes

B) iBeacon

C) E9-1-1

D) Geo-search



Answer: B) iBeacon

Which of the following is the leading location-based marketer?

Which of the following is the leading location-based marketer?



A) Twitter

B) Apple

C) Facebook

D) Google



Answer: D) Google

Apple's iBeacon uses which of the following technologies?

Apple's iBeacon uses which of the following technologies?



A) BLE

B) NFC

C) E9-1-1

D) QR codes



Answer: A) BLE

______ is the leading mobile retailer in the United States.

______ is the leading mobile retailer in the United States.



A) Walmart

B) Amazon

C) Google

D) QVC



Answer: B) Amazon

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